At Software Services, we have the experience and expertise to develop CRM solutions from the grounds-up as well as to customise third-party CRM packages such as SugarCRM. We have successfully delivered and implemented several CRM solutions and have provided our clients with an easy and effective means to build and maintain long lasting relationships with their customers.

A CRM system allows for all data pertaining to prospects and customers to be gathered and stored in a centralised location. This information can be shared across all the concerned departments such as sales, marketing, customer service etc ensuring that the company’s customer policies are in-line with the needs of the customers, leading to increased customer loyalty and profitability.

With the help of our CRM solutions clients can obtain a 360 degree view of all customers thereby enabling them to learn more about the needs and behaviors of the customers. This in turn provides for an increase in the effectiveness of customer service. Customer data can be analysed to identify and profile key customers and carry out targeted marketing campaigns. Customer purchase patterns and behaviors can be analysed and studied to forecast trends and requirements.

Keeping in mind the unique requirements of each client, we design a CRM solution that is a best fit for their needs. We design our CRM solutions keeping in mind the requirements of individual clients. Our CRM systems can be used as a stand alone system or can be integrated with existing systems.

SugarCRM
Software Services has demonstrable experience in customising and implementing SugarCRM – a commercial open source CRM package. SugarCRM provides support for all core CRM functionalities and is available in multiple editions each targeted at a different level of CRM requirements. At Software Services we have successfully customised Sugar Open Source, the free edition of SugarCRM, for various clients.

FEATURES
A typical CRM system includes the following features and components:

• Customer Database: Details of all customers such as contact information, personal details, credit histories etc can be stored. This database can be queried and analysed for providing better services.
• Customer Support: All communications with the customer can be stored in the system enabling proper action to be taken. Managers can track customer complaints, feedback etc and track the effectives of the responses to them.
• Lead Generation: A database of prospective customers can be created and managed within the CRM system. The sales and marketing departments can use this information to carry our targeted campaigns thereby increasing the chances of conversions.
• Sales: The CRM system provides for the automation of all sales activities such as client account management, sales forecasting etc.
• Marketing: The marketing managers can use the CRM system to streamline all their activities. They can analyse customer behavior and buying patterns to carry out effective campaigns and promotions.
• Reports: A CRM system includes an extensive reporting tool that enables the customer data to be queried and analysed to gain a better insight. Reports can be drilled-down to carry out a detailed analysis.